Josie's Portfolio

Role

I was the UX Researcher and Designer for this project. I worked alongside the Senior Designer and Dev. team in order to create wireframes, design, and prototype.

Duration

3 Month Project

Tools

Figma
Lucid Chart
Photoshop

Scope

UX/UI Design, Mobile Application, User Research

Context

New Jersey locals had difficulties scheduling and transporting landscaping materials for their homes without paying a premium. They wanted to be able to reach out to local truck drivers and hire them to transport their orders from nurseries and landscaping businesses directly to their homes at a more affordable rate.

Our client wanted the mobile application to be customized into three different logins. Our challenge was creating a cohesive system that could translate easily across all three users. It was important for us to analyze the problem from three different perspectives: homeowners, nursery owners, and truck drivers.

User Research

Knowing our three target audiences, I began to conduct research. I first assessed all of the functionalities I thought would benefit all three users. How can I create a seamless experience for all users with different user experiences in the mobile application? Being able to create harmony within multiple designs is crucial for a successful mobile application.

I began creating user stories in tandem with the client to have an in-depth understanding of the different potential users.

After talking to the client and getting the main idea of the application, I begin to work on a User Data flow for all 3 users. This is a sample User Flow for the Truck Driver. This is reviewed alongside the client to ensure everyone is on the same page before moving on to wireframes.

Once we have finalized the User Flow Diagrams, we move into the wireframe process. These low-fidelity wireframes are reviewed with the client and we take notes together on what we like versus what we can improve.

Once we finalized the screens and layout, I worked with the design team to create three different application versions for customers, storefront owners, and truck drivers. WeHaul aims to simplify the process of ordering and transporting landscaping materials by offering a user-friendly platform with features like instant or scheduled delivery options, real-time tracking, and in-app messaging for communication. WeHaul is also targeting to create a new market for landscaping businesses and enhance their customer base, optimizing the delivery process for homeowners and truck drivers. With its emphasis on convenience, cost-effectiveness, and fostering a micro-economy in the trucking industry, WeHaul presents a promising solution to the challenges of material delivery in the landscaping sector.

Our team successfully delivered the client's completed design, brand identity, and mobile application mockup. We overcame the challenge of creating three different experiences while holding a cohesive design throughout the application.